Brand assets and guidelines
LOGO SYSTEM
Use the right mark for the setting
Use the primary gradient wordmark on light backgrounds. Use the white/reversed wordmark on dark or photographic backgrounds. Use the G-mark only when space is limited or the brand is already clear.
Keep clear space around every mark. Do not recolour, stretch, rotate, crop or recreate the artwork.
The Logo Kit includes approved SVG and PNG files for all four marks.
Colour and typography
Geoneon's visual system is clear, technical and restrained.
Use Deep Indigo for primary text and dark fields, Vibrant Crimson for focused accents and actions, and generous Pure White or Cloud Grey space around content. The CMYK values shown below are approximate; use the listed HEX/RGB values for digital work.
Use Inter for all digital and presentation typography. Keep hierarchy simple, readable and consistent.
Imagery should be authentic and decision-relevant: use real landscapes, people, satellite imagery, maps and analytical outputs rather than generic stock imagery.
Inter
Aa Bb Cc 123
Primary typeface for digital and presentation use

#1F1341
RGB 31, 19, 65
CMYK approx. 52, 71, 0, 75

#FF4646
RGB 255, 70, 70
CMYK approx. 0, 73, 73, 0

#6B667A
RGB 107, 102, 122
CMYK approx. 12, 16, 0, 52

#F4F6FB
RGB 244, 246, 251
CMYK approx. 3, 2, 0, 2

#FFFFFF
RGB 255, 255, 255
CMYK approx. 0, 0, 0, 0
Calm, direct and evidence-led
Slogan: mapping climate risksBoilerplate: Geoneon is a Tasmanian geospatial and climate intelligence company. We combine earth observation, spatial modelling and practical reporting to help organisations understand exposure, vulnerability indicators and risk where appropriately defined across assets, places and landscapes. Our work supports preparedness, planning, prioritisation, adaptation and risk reduction before events occur.
Tone: clear before clever; technical but accessible; practical and decision-focused; confident without hype; precise about uncertainty and boundaries. Use Australian English.
OUR BUSINESS PARTNERS
We love the collaboration with our business partners & vendors and therefore proudly present them here with the client logo module.
OUR COMPANY HISTORY
![timeline-01]()
2015 - COMPANY START
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2016 - FIRST MILESTONE
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2018 - SECOND MILESTONE
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2020 - TODAY
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